Kayla Annual Sponsorship - Wisconsin Assisted Living Association

Planning your sponsorship? This page is a planning tool only. To confirm availability and secure your desired sponsorship opportunities, please contact Heather.

Contact Heather

Choose your level of partnership

Every annual sponsorship includes core visibility and event recognition. Higher levels provide additional registrations, advertising, sponsorship credits and year-round exposure.

Deadline to commit December 11th, 2026.

Maximum Visibility

Elite Business Sponsor

$10,000

$18,200 estimated value

Full-page newsletter advertising
Two conference registrations
Up to $10,000 in sponsorship
Premier year-round digital recognition

Ask About Elite

Industry Champion

$7,500

$12,300 estimated value

Two conference registrations
Up to $8,00 in sponsorship
Strong event and digital recognition

Ask About Champion

Innovator Sponsor

$5,000

$10,300 estimated value

Two conference registrations
Up to $6,000 in sponsorship
Core event and digital recognition

Ask About Innovator

Included Benefit	Elite	Champion	Innovator
Annual Investment	$10,000	$7,500	$5,000
Estimated Package Value	$18,200	$12,300	$10,300
Associate Membership Included for the sponsorship year	✓	✓	✓
Annual Conference Exhibit Space	✓	✓	✓
Conference Sponsorship Credit	Up to $7,500	Up to $6,000	Up to $4,500
Golf Event Foursome	✓	✓	✓
Conference Registrations Transferable to clients	2	2	2
Additional Sponsorship Credit	Up to $2,500	Up to $2,000	Up to $1,500
WALA Advocate Advertising Included in all three annual editions	✓	—	—
Conference Attendee Mailing List	✓	✓	✓
Conference Website Recognition	✓	✓	✓
Major Event Recognition	✓	✓	✓
Sponsor Strategy Meetings	2	2	2
WALA Homepage Recognition	✓	—	—
Weekly and Promotional Email Recognition	✓	—	—
Featured Associate Directory Listing	✓	—	—
83.15 Administrator Course Access to Attend	✓	—	—

Sponsorship benefits and values may be adjusted for the upcoming program year. Final details are confirmed during the commitment process.

Featured Add-On Opportunity

Take Your WALA Visibility Beyond WALA.org

Stay in front of WALA's audience even after they leave our website. Digital retargeting helps extend your sponsorship visibility across the web while providing measurable campaign results.

Reach WALA website visitors

Extend visibility across the web

Track measurable campaign results

Interested in additional digital reach? Explore how WALA's digital retargeting add-on works, what sponsors receive, and how your campaign can stay top-of-mind with our audience. Explore Digital Retargeting →

Build a customized partnership

Plan Your WALA Sponsorship

Planning Tool Only: Use this tool to explore sponsorship opportunities and build your plan. Selections do not purchase, reserve, or guarantee sponsorship opportunities. WALA will confirm availability and final selections with you.

Choose Your Sponsorship Opportunities

Add any opportunities your organization may be interested in. We’ll use your selections to suggest the annual sponsorship level that may be the best fit.

Attendee Tote Bag Sponsor

An attendee favorite, the famous WALA tote bags. The sponsoring company’s logo is displayed on one side of the bag. With 1,000 bags handed out, this is a great value that goes home with each and every attendee.

Full Conference Promotion Sponsor

An opportunity to have your logo included in all conference promotional materials leading up to, during and after the conference, including email campaigns and conference Save-the-Date flyers.

Notepad Sponsor

Each attendee tote bag will include a conference branded notepad. As sponsor, your logo would be displayed on the back of the notepads — a great way to indicate support during the conference and afterwards as attendees continue to utilize the notepad.

Opening Keynote Sponsor

With almost every single conference attendee in the room, this is a great chance to have your company recognized as sponsor of our opening keynote. In addition, you are able to provide marketing materials for the tables to be placed out during the keynote.

Lanyard Sponsor

Each attendee has a name badge they wear during the conference and each name badge requires a lanyard. This opportunity allows your company logo to be hanging around the neck of each conference attendee throughout the conference.

At-A-Glance Agenda Sponsor

This printed piece is carried around by all attendees to give them quick access to the conference agenda. Sponsoring company logo is displayed on the piece.

Opening Entertainment Reception Sponsor

The best way to kick off the conference is by gathering all attendees for food, fun, networking and trivia. Sponsor receives recognition and an opportunity to address the crowd and welcome everyone to the conference.

Exhibit Day Breakfast Sponsor

Before attendees sit down for the keynote, they must grab breakfast. Sponsors are displayed on buffet stands and acknowledged during opening remarks. In addition, sponsors have the opportunity to place marketing materials at the tables for attendees.

Exhibit Day Lunch Sponsor

After a morning of sessions, lunch comes quickly and everyone is ready for it. Sponsors are displayed on buffet stands and acknowledged before our lunch award ceremony. In addition, sponsors have the opportunity to place marketing materials at the tables for attendees.

Hero Awards Sponsor

As we recognize the four Hero Award winners, our sponsor is on display and acknowledged before the ceremony begins. In addition, sponsors have the opportunity to place marketing materials at the tables for attendees.

Marquee Sign Sponsor

New in 2026, the WALA Marquee Sign became a staple on social media and was captured in everyone’s conference photos. Sponsors of the Marquee Sign will be displayed via banner nearby for all who stop to pose to see.

Registration Sponsor

As attendees register for the event online and as they arrive to grab their name badge, the registration sponsor logo is prominently displayed. Two opportunities for recognition are included.

Attendee Email Confirmation Sponsor

Each attendee receives an email confirming their registration at time of sign up and a second email prior to the conference. Both emails include sponsor information — a great chance to be at the forefront of their mind.

Educational Pre-Event Sponsor

Some attendees choose to join us the Wednesday afternoon before the conference officially starts for a great pre-event workshop. As sponsor, you have the opportunity to introduce the speaker and formally welcome the group. Sponsor logo is also displayed near the lunch included with the pre-event.

Cornhole Reception Sponsor

An attendee favorite, the cornhole tournament takes place during the Thursday reception following exhibitor prize drawings and sells out every year. A great opportunity to have your logo on display throughout the reception.

Friday Breakfast Sponsor

As the conference final day arrives, attendees have the opportunity for a slower start to the day with breakfast. Sponsoring logos are on display and you have the opportunity to have marketing materials on the tables.

Student Breakfast Sponsor

WALA hosts over 20 Junior and Senior College students at the conference and on the final morning, they have an intimate breakfast gathering with a few providers. As sponsor, your logo will be on display and you’d have the opportunity to join them and share a few words.

Conference Highlight Reel Sponsor

Our camera crew captures the conference and creates a highlight reel that becomes a large part of marketing efforts for the following year. As sponsor, your logo would be shared at the conclusion of the reel.

Hallway Banner Sponsor

Design your own banner that stands over 4 feet tall and WALA will have it printed and on display near the breakout sessions for the duration of the conference. If you want to take the banner home following the conference, you are welcome to.

Conference T-Shirt Sponsor

A brand new concept! We will have conference branded t-shirts for the first 500 attendees to register at the conference. Sponsors will be displayed on the back of the shirt and prominently visible for years to come as attendees continue to wear it.

Tote Bag Insert Sponsor

With 1,000 tote bags on hand, having a piece of marketing collateral in each is a sure way to be at the front of mind for attendees during and after the conference. You provide the marketing piece and WALA will be sure to have it in the bags.

Advocacy Awareness Sponsor

One of WALA’s primary pillars is advocating for our members. At the conference we have a booth for our PAC with raffle prizes set out during the duration of the event. As sponsor, your logo will be on display with a banner at the PAC booth.

Mobile Geofence Digital Campaign

This digital marketing campaign offers a unique opportunity to put your message directly in front of WALA’s Annual Conference audience. Simply provide your digital ads according to our specifications, and we’ll deliver them to conference attendees to showcase your products or services. All creative materials must be submitted in final format at least 2 weeks prior to the event.

Breakout Session Sponsor

With 30+ breakout sessions at the conference, you get to choose which you’d like to sponsor. Your logo will be on display on the presenter’s PPT and you may provide marketing materials, attend the session and introduce the speaker.

Scrolling PPT Advertisement Sponsor

The scrolling PPT is on display throughout the entire event in the primary ballroom. As sponsor, you have the opportunity to create your own slide and WALA will have it included in the slideshow for the entire event.

Awards Reception Sponsor

As the outing concludes, all participants gather for a reception of food, drinks and the announcing of game winners and raffle prizes. Sponsor has a sign on display for the duration of the outing.

Lunch Sponsor

Each golfer receives a boxed lunch and the sponsor is on display at the lunch table. There is also an opportunity to include a marketing item in the boxed lunch if provided to WALA ahead of time.

Golf Event Promotion Sponsor

With each marketing piece that goes out digitally, this sponsor is included and recognized. In addition, the sponsor is highlighted on the landing page for the outing for all to see.

Golf Cart Sponsor

As sponsor of our golf carts, you have the opportunity to provide an item for all golfers to have waiting for them at their cart. In addition, a sign is on display throughout the outing recognizing your sponsorship.

GPS Advertising Sponsor

As carts arrive at each hole, the GPS on the cart displays the hole sponsor logo. This sponsor also receives recognition on their own sign displayed throughout the outing.

Beverage Cart Sponsor

Everyone’s favorite cart with a refreshing beverage just waiting for them. Attached to that cart is a sign indicating the sponsor responsible — a great way to make sure everyone stays hydrated on the course.

Putting Green Sponsor

Not everyone can show up to their first hole without practicing their putting beforehand. This sponsor is on display at the putting green for all to see as they arrive at the outing and take their first few swings.

Event Winner Prize Sponsor

Besides spending the day on the course with colleagues, there are prizes for some of the best shots. This sponsor is recognized for the prizes that the winners receive.

Hole Sponsor

Though the sponsor can’t be on the hole, there is a sign prominently displayed with a double-sided print of your logo and a QR code directing golfers to your landing page. Your logo will also appear on the golf cart screen as the golfer pulls up to the hole.

Raffle Prize Sponsor

As a way to support the UW-Eau Claire CHAASE program, we have raffle prizes on site for golfers to have an opportunity to win big. WALA will take care of the prizes and the sponsor receives a special shoutout when the winning ticket is pulled.

83.15 Administrator Course Attendee Confirmation Sponsor

WALA hosts three different courses throughout the year and each has over 20 attendees, all of whom receive a confirmation email. The sponsor’s logo is included in each and every confirmation.

83.15 Administrator Course Snack Sponsor

Three different classes, each lasting 8 days with snacks every day. The sponsor logo is on display at the snack table for the full duration of the class so every student knows who brought the treats.

83.15 Administrator Course Notepad Sponsor

With 8 days of class, there are a lot of notes to be taken. As sponsor, you supply the perfect notepad for the students to utilize and take home with them as a reference of their class notes and your information.

83.15 Administrator Course Class Reunion

Once a year we host an event for over 300 83.15 alumni to gather once again with classmates and course instructors. Because of our sponsors, we’re able to keep this event free for alumni. Sponsors are welcome to attend and have a few minutes to address attendees.

Career Fair Sponsor

Once a year we invite local high school students to join us for two hours to meet area providers and learn more about the assisted living industry. Sponsors are recognized on signage and have the opportunity to attend alongside the students and providers.

Workforce Communication Sponsor

Once a month we share an email with the latest updates and trends related to the workforce. This is one of our most highly read pieces of communication. As sponsor, your logo will be included with each communication that goes out.

Management Essentials Confirmation Sponsor

With over 15 classes held year round and almost 300 students, this sponsorship touches each and every attendee confirmation. A great way to showcase your commitment to educational opportunities for those furthering their learning and leadership skills.

Management Essentials Promotion Sponsor

WALA hosts 1-3 classes each month and as sponsor, you are included in the promotion of all of them. This is a great way to showcase your commitment to the educational needs of the industry year round.

Management Essentials Lunch Sponsor

For the classes we host in-person, lunch is provided. As sponsor, you have an opportunity to disperse marketing materials or join us for the class and take a few minutes to introduce yourself and your organization. Specific class dates are determined with the sponsor.

Legislative Day Promotion Sponsor

As WALA prepares to spend the day at the Capitol, we invite our members to join us and advocate for their communities. As sponsor, your logo is included in all messaging leading up to and during the event. In addition, we welcome you to join us that day.

Legislative Day Confirmation Sponsor

With each registration to join us at the Capitol, a confirmation email and reminder is sent out. This sponsor’s logo will be included in each message. In addition, we welcome you to join us the day of the event.

Legislative Day Folder Insert Sponsor

Each attendee joining us at the Capitol receives a folder with material to prepare them for their meeting with legislators. As sponsor, you can place a piece of marketing material in the folder for each attendee to review. In addition, we welcome you to join us that day.

Newsletter Featured Content

Featured content should be no more than 1,200 words in length, vendor-neutral and focused on informing and educating WALA members on industry-specific topics. Advertisements are not permitted; however, the author bio may include one digital link and a small company logo.

Newsletter Advertisement (½ page)

A full color, half-page digital ad (trim size 8.5in x 5.375in) highlighting your brand, products or services. Advertisements may include one link.

Newsletter Advertisement (full page)

A full color, full-page digital ad (trim size 8.5in x 11in) highlighting your brand, products or services. Advertisements may include one link.

eBlasts

Sponsors provide a custom HTML message, and WALA will deliver it to our audience of up to 2,000 assisted living professional members. This is a unique opportunity to share your valuable insights with high-level professionals and key decision makers.

Review Your Recommended Sponsorship Level

Your recommendation will automatically update as you add or remove opportunities.

Your Tentative Plan

Select an opportunity above to begin building your plan.

Ready to move forward?

Your selections are for planning purposes only and do not reserve sponsorship opportunities. When your plan is ready, send it using Gmail or Outlook, or save your plan as a PDF and e-mail it to Heather.

WALA will confirm availability and final selections with you.

How annual sponsorship works

Select the partnership level and opportunities that best align with your organization’s goals.

Choose Opportunities

Apply your sponsorship credits toward available conference, golf and educational opportunities.

Select Your Level

Choose Elite, Industry Champion, or Innovator based on your desired involvement and included benefits.

Build Your Presence

Work with WALA staff to coordinate benefits and make the most of your year-round partnership.