Stay Top-of-Mind
Keep your message in front of WALA's audience after they have already engaged with our website.
Digital Retargeting Add-On
Stay in front of your audience wherever they go online.
Digital retargeting gives sponsors an additional way to extend their WALA visibility. Your ads can be served to WALA website visitors after they leave our website, helping your organization stay top-of-mind with an audience already connected to Wisconsin's assisted living industry.
Why Retargeting?
Turn website traffic into continued visibility.
Retargeting helps you continue the conversation after a visitor leaves WALA.org, keeping your brand visible as they browse other websites and digital content.
Extend Event Impact
Add another layer of visibility before, during, or after key WALA events and campaigns.
Measure Results
Review campaign performance using quantitative data such as impressions, clicks, and geographic delivery information.
How It Works
A simple four-step path from WALA.org to your brand.
Retargeting works by keeping your message visible to people who have already visited the WALA website.
1
Visit WALA.org
Internet users visit the WALA website.
2
Leave the Website
The visitor exits WALA.org and continues browsing online.
3
See Your Ad
Your digital ad can be served to that visitor as they move around the web.
4
Click Through
The visitor can click your ad and land on your website or selected landing page.
Visibility you can measure.
Retargeting adds a quantitative layer to your sponsorship strategy. Campaign reporting can help you understand how often your ads were served, how audiences engaged, and where your campaign reached viewers.
Campaign reporting may include:
Impressions Ad delivery
Clicks Engagement
Geography Where ads were served
Creative Requirements
Prepare your campaign creative.
Sponsors provide final digital ad creative for the campaign. Current specifications should always be confirmed with WALA before submission.
Accepted Formats
Current WALA materials identify the following accepted file formats:
- JPG
- PNG
- GIF
Campaign timing, pricing, availability, submission deadlines, and final specifications are confirmed directly with WALA.
Universal Ad Sizes
Current WALA retargeting materials identify these standard creative sizes:
300 × 250
728 × 90
160 × 600
180 × 150
Ready to extend your WALA visibility?
Digital retargeting is an add-on sponsorship opportunity. Contact WALA to discuss current availability, campaign options, pricing, creative requirements, and timing.
Contact WALA About Retargeting