Where You Live Matters

WALA is proud to partner with Where You Live Matters, an educational resource created by the American Seniors Housing Association, to connect older adults and families with trusted information about senior living options.

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Why this matters

WALA is committed to helping members strengthen visibility, increase direct inquiries, and better serve Wisconsin families. By partnering with ASHA and promoting WhereYouLiveMatters.org statewide, we are creating a trusted resource that supports both providers and consumers through accurate information, direct connections, and no-cost lead generation opportunities for participating communities.

WALA & ASHA Partnership

WALA has partnered with ASHA to bring you WhereYouLiveMatters.org, a completely free and trusted resource for both providers and families.

No-Cost Leads

WhereYouLiveMatters.org helps WALA members receive free, direct consumer leads without costly referral agency fees. Through statewide advertising and consumer awareness campaigns, WALA is promoting WYLM as a trusted resource to help families connect directly with assisted living communities across Wisconsin.

Get Verified

Go to www.whereyoulivematters.org/providers/ to create your free account, verify your community information, add photos and details, and receive direct inquiries from families.

WALA Member Benefit

Learn how WALA’s partnership with Where You Live Matters will help Wisconsin providers and WALA members connect families with trusted senior living education and resources.

Ready to learn more?

Visit Where You Live Matters to explore senior living resources and search for communities.

Visit Where You Live Matters

Promoting WALA Members Across Wisconsin

🎙 Radio Advertisements

Listen to our recent radio campaign spots.

30 Second Spot
30 Second Spot

📰 Updates & News

Read recent articles, announcements, and updates.

📣 Advertisements

Browse our recent print and digital campaign materials.


How to Participate

Claiming and updating your listing takes about 10–15 minutes and helps prospective residents and families find accurate information about your community.

1
👤

Choose an Administrative User

Identify one administrative user per organization or company to manage listings for consistency.

2
📝

Create an Account

Complete the online form here: Manage Your Listing .

3
✉️

Verify Your Listing

ASHA will send a verification email allowing you to claim and edit your community listing. One user may manage multiple listings within the organization.

4
💻

Update Your Profile

Log in to update:

  • Community description
  • Contact information
  • Photos
  • Services and amenities

This process typically takes 10–15 minutes per community.

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