Helping Wisconsin families navigate what comes next
WALA is proud to partner with Where You Live Matters, an educational resource created by the American Seniors Housing Association, to connect older adults and families with trusted information about senior living options.
Why this matters
WALA is committed to helping members strengthen visibility, increase direct inquiries, and better serve Wisconsin families. By partnering with ASHA and promoting WhereYouLiveMatters.org statewide, we are creating a trusted resource that supports both providers and consumers through accurate information, direct connections, and no-cost lead generation opportunities for participating communities.
WALA & ASHA Partnership
WALA has partnered with ASHA to bring you WhereYouLiveMatters.org, a completely free and trusted resource for both providers and families.
No-Cost Leads
WhereYouLiveMatters.org helps WALA members receive free, direct consumer leads without costly referral agency fees. Through statewide advertising and consumer awareness campaigns, WALA is promoting WYLM as a trusted resource to help families connect directly with assisted living communities across Wisconsin.
Get Verified
Go to www.whereyoulivematters.org/providers/ to create your free account, verify your community information, add photos and details, and receive direct inquiries from families. The platform is designed to offer transparent, unbiased information while helping communities generate direct leads without relying on paid referral agencies, all at no cost.
Promoting WALA Members Across Wisconsin
As part of WALA’s partnership with Where You Live Matters, we are investing in outreach that helps educate families, increase awareness of senior living options, and highlight the value of Wisconsin’s assisted living providers.
Radio Advertisements
Listen to the radio messages promoting senior living education and encouraging families to explore trusted resources through Where You Live Matters.
Listen NowDigital Advertisements
View examples of digital ads designed to reach Wisconsin families and caregivers as they research senior living options.
View AdsCampaign Updates
Follow updates on WALA’s ongoing promotional efforts, member visibility opportunities, and outreach progress.
Read UpdatesReady to learn more?
Visit Where You Live Matters to explore senior living resources and search for communities.
Visit Where You Live Matters