Sunday Sip Radio Promotion

WALA Takes to the Airwaves to Promote Referral Agency Alternative

Wisconsin Assisted Living Association (WALA) President and CEO, Mike Pochowski, recently joined local radio programming to discuss the growing impact of WhereYouLiveMatters.org, a national senior living referral platform that helps connect older adults and their families with quality assisted living communities.

As a proud partner of the initiative, WALA is helping increase awareness of this valuable resource while creating additional exposure and referral opportunities for member communities across Wisconsin.

During the interview, Mike highlighted how families often struggle to navigate senior housing options during times of urgency and stress. WhereYouLiveMatters.org serves as a trusted, consumer-friendly tool that helps individuals learn about senior living options and connect directly with communities that meet their needs.

Listen to the WALA Sunday Sip – June 2, 2026

A Benefit for WALA Members

One of the most exciting aspects of the partnership is that WALA member communities can receive referrals through the platform at no cost. Unlike many referral services that charge placement or lead fees, Where You Live Matters was created to educate consumers and connect them with quality providers without creating additional financial burdens for participating communities.

This means WALA members have an opportunity to:

• Increase visibility among prospective residents and families.

• Receive qualified inquiries from individuals actively researching senior living options.

• Gain exposure through a nationally recognized consumer education platform.

• Benefit from referrals without paying lead generation or placement fees.

Helping Families Find the Right Fit

WhereYouLiveMatters.org was developed to address common misconceptions about senior living while providing accurate, educational information to consumers. The platform empowers families to make informed decisions and discover communities that best fit their needs, preferences, and care requirements.

By promoting the website through media opportunities such as radio interviews, WALA continues to advocate for assisted living providers while helping Wisconsin families access reliable information and resources.

Learn More

WALA encourages all members to take advantage of this partnership and ensure their community information is up to date on the platform.

To learn more about the initiative and explore the consumer resources available, visit www.WhereYouLiveMatters.org.

Thank you to our President and CEO for helping raise awareness of this important resource and highlighting the many ways WALA continues to support its members and the residents they serve.