September 23rd, 2025

10:30AM - 3:15 PM — Brookfield Conference Center
Join us for a dynamic, full-day Workforce Symposium designed to empower professionals in the assisted living industry to tackle today’s workforce challenges head-on. This event offers actionable strategies to evolve your staffing approach, build stronger teams, and prepare for the future. Whether you're an HR leader, Executive Director, staff trainer, or caregiver, you’ll gain valuable insights tailored to your role—leaving better prepared to navigate staffing demands and elevate your organization’s workforce. Don’t miss this opportunity to collaborate, learn, and lead with confidence.

Workforce Symposium Agenda

Registration Open 

10:30AM - 11:00AM

Stop by the registration desk to grab your name badge and first round of resources.

Thank you to our registration sponsor:

Panel Discussion with Department of Workforce Development & Lunch

11:15AM - 12:15PM

Workforce Solutions for Your Business

Join us as we welcome this experienced panel.  Get ready to learn about no-cost talent recruitment and retention programs, resources, and support available from your local workforce development systems.  Topics will include: 

  • Work opportunity tax credits
  • Work based learning resources
  • Pipeline of diverse talents
  • Labor market information
  • Grants and funding opportunities
  • Job Center of Wisconsin
  • Staffing solutions
  • On the job training
  • Fidelity bonding
  • Internships and apprenticeships

Panel will represent: Job Service, Labor Market Wisconomy, Forward Careers, Equus Workforce Solutions, Bureau of Apprenticeship, Office of Skills Development, WI Fast Forward Grant, Waukesha County Technical College, Division of Vocational Rehabilitation, Office of Veteran Employment Services, and WisConnect

Thank you to our sponsors:

Concurrent Breakout Sessions - Round 1

12:45PM - 1:45PM

Beyond Open Positions: Rethinking Talent Acquisition to Fuel Strategy & Build a Future Ready Workforce

Stephanie Freiboth: My Empowered Careers; Owner

In today’s competitive labor market, especially in high-impact industries like senior living, filling open roles quickly isn’t enough. To truly thrive, organizations must shift from reactive hiring to intentional, aligned talent acquisition and retention strategies that fuel long-term success. This session explores how HR leaders, recruiters, and organizational decision makers can rethink their approach to talent acquisition. From aligning workforce planning with strategic goals to job descriptions that actually reflect your future needs, we’ll explore what it means to hire with intention. We’ll also dive into tactical tools that help you win in today’s talent market.  Think faster pipelines, smarter sourcing, and recruitment marketing that connects. No matter what level Whether you're hiring RNs, culinary staff, or executive directors, you'll leave with practical takeaways you can apply immediately.

Whether you're a recruiter, HR leader, or Operator, this session will find the right people at the right time to shape tomorrow’s success.


The Onboarding Experience -- Making a Lasting Impression

Shelly Dretzka: aHRrow, LLC; Owner/HR Strategic Partner

This interactive onboarding workshop is designed to help participants learn and share best practices, with the goal of developing or refining an impactful onboarding experience. Led by a facilitator with 30 years of HR experience, including 5 years working with small to mid-sized businesses, the session includes practical insights, relevant statistics, and a focus on balancing a positive new hire experience with internal efficiency. Participants will engage in a hands-on exercise using a structured handout and leave with a takeaway document that incorporates their organization's core values.


A United Approach to Improve Retention

David Silvanic: Viventium; Enterprise Account Executive

This interactive session is designed to help participants explore and apply meaningful practices that improve staff and caregiver retention. Through a blend of real-time polling, data-driven insights, and practical discussion, participants will uncover what truly drives employee loyalty — from day one through year one and beyond. Led by a facilitator with deep expertise in post-acute workforce dynamics, this session includes a live pulse check on retention practices, collaborative dialogue, and a customizable toolkit to help assess and strengthen your approach — across both new hires and existing staff. Participants will also gain insight into how their strategies compare to peers across the industry.

Break

1:45PM - 2:15PM

Refreshments and resources. A chance to visit with our Resource Vendors in the foyer. 


Concurrent Breakout Sessions - Round 2

2:15PM - 3:15PM

Beyond Open Positions: Rethinking Talent Acquisition to Fuel Strategy & Build a Future Ready Workforce

Stephanie Freiboth: My Empowered Careers; Owner

In today’s competitive labor market, especially in high-impact industries like senior living, filling open roles quickly isn’t enough. To truly thrive, organizations must shift from reactive hiring to intentional, aligned talent acquisition and retention strategies that fuel long-term success. This session explores how HR leaders, recruiters, and organizational decision makers can rethink their approach to talent acquisition. From aligning workforce planning with strategic goals to job descriptions that actually reflect your future needs, we’ll explore what it means to hire with intention. We’ll also dive into tactical tools that help you win in today’s talent market.  Think faster pipelines, smarter sourcing, and recruitment marketing that connects. No matter what level Whether you're hiring RNs, culinary staff, or executive directors, you'll leave with practical takeaways you can apply immediately.

Whether you're a recruiter, HR leader, or Operator, this session will find the right people at the right time to shape tomorrow’s success.


The Onboarding Experience -- Making a Lasting Impression

Shelly Dretzka: aHRrow, LLC; Owner/HR Strategic Partner

This interactive onboarding workshop is designed to help participants learn and share best practices, with the goal of developing or refining an impactful onboarding experience. Led by a facilitator with 30 years of HR experience, including 5 years working with small to mid-sized businesses, the session includes practical insights, relevant statistics, and a focus on balancing a positive new hire experience with internal efficiency. Participants will engage in a hands-on exercise using a structured handout and leave with a takeaway document that incorporates their organization's core values.


A United Approach to Improve Retention

David Silvanic: Viventium; Enterprise Account Executive

This interactive session is designed to help participants explore and apply meaningful practices that improve staff and caregiver retention. Through a blend of real-time polling, data-driven insights, and practical discussion, participants will uncover what truly drives employee loyalty — from day one through year one and beyond. Led by a facilitator with deep expertise in post-acute workforce dynamics, this session includes a live pulse check on retention practices, collaborative dialogue, and a customizable toolkit to help assess and strengthen your approach — across both new hires and existing staff. Participants will also gain insight into how their strategies compare to peers across the industry.

Don’t Miss Out – Save Your Spot 

Thank you to our Promotion Sponsor:


Featured Resources

  • Center for Aging Research & Education (UW Madison)
  • Davis Clinical Consulting
  • DeerPath Academy
  • EasyShifts
  • ECP
  • Equus Workforce Solutions
  • Hamilton-Ryker TalentGro
  • Herzing University
  • International Institute of Wisconsin
  • Martin Bros Distributing
  • Milwaukee Area Technical College
  • Pathway Health Services
  • State of WI: Forward Careers, Inc.
  • State of WI: Job Service 
  • State of WI: Division of Rehabilitation
  • State of WI: Division of Rehabilitation
  • UW Eau Claire CHAASE
  • UWM - Helen Bader Office of Applied Gerentology
  • Waukesha County Technical College
  • WI Association Food and Nutrition Professionals
  • WisCaregiver Certified Direct Care Professionals (CDCP)
  • Wisconsin Early Childhood Association
  • YMCA

Brookfield Conference Center


Join us at the Brookfield Conference Center in Brookfield, Wisconsin for the WALA Workforce Symposium.



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