Argentum Launches New Campaign for Additional Federal Support

Industry, Legislative,

This information is provided by national senior living association partner, Argentum.

Argentum officially kicked off its latest awareness campaign directed at policymakers in the Biden Administration and in Congress. The theme of this campaign is “Don’t Leave Assisted Living Behind, Again,” (see press release) underscoring the continued disparities in relief and support that has been made available to senior living, and the need to rectify it moving forward, including with the Phase 4 PRF payments. 

With the success of the recent “Save the PRF” and “Release the PRF” campaigns, Argentum has launched this latest campaign with a letter to President Biden outlining our requests to ensure assisted living is not left behind again:

  1. Target financial relief through Phase 4 of the PRF and a longer-term sustainability fund.
  2. Make investments in long-term care and the workforce, such as those proposed in Argentum’s SENIOR Act.
  3. Direct resources, such as testing and vaccine/booster administration, to senior living facilities.

The campaign is more than simply a letter to President Biden. It is an all-encompassing effort that demands the participation of all of us in the senior living industry to take part. Please take a moment to review the revamped website,, and share it with your colleagues. Please also share our grassroots letter-writing campaign, linked on the Standing With Seniors website, which offers a pre-written message that can be instantly sent to the White House and Congress.

Additionally, to raise as much awareness as possible, Argentum has also launched targeted billboard advertisements in a handful of states to get the attention of several key lawmakers. These states include: Arizona, Delaware, New Hampshire, Nevada, Pennsylvania, Virginia, and West Virginia. These billboards are now up, including one located in Scranton, Pa., ahead of President Biden’s trip later today. Argentum is also asking providers in every state to put up similar banners and yard signs in their communities, which read:

Heroes work here

Trillions in COVID Relief, but not for seniors in assisted living and memory care

Don’t leave us behind again

Argentum is calling on all of you to take part in this effort. This message is only conveyed to policymakers by making our voices heard, and that falls on each of us to not only take part individually, but to share this as broadly as possible. To help you in this effort and to encourage communities to take part, Argentum has drafted a sample letter that you may consider using to communicate this campaign to community executive directors. In addition, please reach out to Paul Williams ( on Argentum's staff with a contact from your company and urge your support by displaying these signs and banners at all or as many of your communities as possible.