Director of Sales and Marketing

Posted By: Kim Kay The WALA Career Center ,

Director of Sales and Marketing at Madison, WI

Renaissance Senior Living of Hilldale

Opening new in winter of 2021!

92-unit senior living community with 64 assisted living apartments and 28-unit state of the art memory care neighborhood.

Helping the Greatest Generation to live healthy, social lives.

Peace of mind, safety, security and a genuine sense of well-being are all wishes we have for our loved ones as they age. It is our mission as an organization to promote healthy, independent living so seniors can participate in meaningful relationships while enjoying an active social life. 

Legacy Senior Living’s retirement and assisted living communities reflect the highest standards in senior living: well-maintained, home-like environments that offer security, the utmost in service, and opportunities for developing quality relationships through active social programs.

Position Summary:

Market the residence through building positive relationships with referral sources, qualified prospects, and educating them on the residence’s philosophy and services for our start-up community. Guide prospects through the decision-making process.


Primary Responsibilities:


Develop and implement an effective marketing plan to include:

Visiting with referral sources

Hosting events at the residence for qualified prospects and referral sources

Placing advertisements in newspapers

Mailing promotional information to prospects

Seek and build positive relationships with the surrounding community, particularly referral sources.

Educate employees as to their role in marketing and presenting the residence.

Join community groups and attend meetings to build good will in the surrounding area, educate members about your residence, and develop positive relationships.

Attend seminars, read books and publications, and participate in any company training for marketing and sales.


Maintain up-to-date records of all communication with prospective customers using the appropriate system and track each prospective customer from initial contact to the final decision.

Possess and maintain a strong knowledge of the residence, its benefits, the services provided, the customers, and employees.

Build positive and trusting relationships with prospects through:

Listening to the needs of the prospect.

Asking questions to acquire more information about the prospect’s situation and concerns.

Presenting the benefits of the residence to the prospect and how the prospect’s needs can be met.

Introducing prospects and their families to other employees, residents and families and providing opportunities for them to experience the benefits of the residence.

Following-up with prospects regularly, based on their needs and time frame.

Guiding the prospect to make a decision that best meets their needs.

Maintain or exceed budgeted census, deposits and move-ins.

Provide regular reports to the executive director regarding sales achievements, status of interested prospects, and implementation of the marketing plan.

Move-In Process

Provide the family with all move-in paperwork and ensure that it is completed and returned within the specified time frame prior to move-in.

Work with the wellness nurse and resident services director to schedule an assessment with the resident.

Inform all employees of the pending move-in date and the necessary information about the resident.

Assist the resident and their family with the transition process through on-going communication, sensitivity, and reassurance.


Bachelor’s degree preferred

Successful experience in sales and marketing

Computer experience and ability to use or learn sales programs

Desire to work with older adults

Knowledge Requirements

Any required training by the residence.

Thorough knowledge of the residence, residents, services provided, and employees.

Federal and state laws pertaining to assisted living.


Salary Range: $50,000-58,000

Apply on company website at:

Please contact Kim Kay- Executive Director with any questions