Mission, Vision and Values

WALA exists to serve the assisted living industry in Wisconsin.

Exec. Director Jim Murphy and his fatherBut WALA members know that the way to provide better care for those who are living in our facilities is to always keep in mind who we are serving. And the ones we serve are those residents who live under our roof.

When I start a speech, I always refer to those folks who live with us. I often hold up a photograph or a project a slide of one of those residents. I often refer to own grandmother or my own father. Those folks in assisted living are the reason we exist.

And while WALA can lead our industry to understand legislation better, to provide better education for owners, operators, managers, caregivers, and to lead in a variety of ways, we must never lose sight that the reason the assisted living industry exists is to serve the residents.

So, please remember that face - the face of a resident or loved one. That is the reason WALA exists.

Jim Murphy
WALA Executive Director

Mission

Our missian is to see assisted living become the venue of choice for individuals who need some care but want to maintain as much independence as possible.

Vision

The WALA Vision statement says. "WALA is the premier assisted living association in Wisconsin. WALA promotes standards of quality care, and provides valuable member services to organizations providing assisted living services to older adults. Membership in this organization is indispensable."

Values

WALA and ALFA subscribe to a ten-point philosophy of care. We believe that every provider should be:

  1. Offering cost-effective quality care that is personalized for individual needs
  2. Fostering independence for each resident
  3. Treating each resident with dignity and respect
  4. Promoting the individuality of each resident
  5. Allowing each resident choice of care and lifestyle
  6. Protecting each resident's right to privacy
  7. Nurturing the spirit of each resident
  8. Involving family and friends, as appropriate, in care planning and implementation
  9. Providing a safe, residential environment
  10. Making the assisted living residence a valuable community asset

Assisted living is about offering people a range of choices to best meet their needs by providing a compassionate care environment for those who need it.